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IT & Business 2013: proALPHA Stand Again Attracts Large Number of Experts

Oct 01, 2013

"Expediting the processes – exciting the users" was this year's motto for showcasing the new proALPHA version 6.1 at the IT & Business trade fair in Stuttgart.

The proALPHA group knew how to stage the completely revised graphical user interface of its integrated ERP system: Visitors could marvel at the new proALPHA version on four large flat screens in two brand-new exhibition areas. Prospects as well as customers were thrilled by the new release's unique look and feel and its variety of functions. Just like the year before, the proALPHA stand was highly frequented by visitors, which made a success of this year's trade fair, Bernhard Fix, proALPHA sales manager, confirms.

The DMS EXPO, CRM-expo and IT & Business trade fairs in Stuttgart attracted more than 10,000 visitors this year, thus continuing the positive trend of previous years. The trade fair organizers stated that they were also able to reach more surrounding regions. The fair management said they recorded 59 percent of new visitors.


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