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Fair IT & Business Focuses on CRM

proALPHA Demonstrates Advantages of the Integrated Approach in Customer Relationship Management

Aug 04, 2011

proALPHA Software AG will present their products and services from September 20 to 22, 2011 during the IT & Business fair at Stuttgart in hall 5 at stand 5 C 13. This year's event focuses on "customer relationship management" which is realized by proALPHA directly as a core feature in their ERP solution. Instead of linking an external CRM system, integration guarantees efficiency and at the same time low maintenance and a uniform user interface.

Increasing competition and substitutability of products and services make it more and more difficult to differentiate companies through the characteristics of their products, only. Therefore it is no longer sufficient nowadays to accurately manage customer addresses and contacts by means of a CRM application. In corporate management "soft" factors, e.g. knowledge of customer specifics, first-class service and individualized offers become more and more important.

proALPHA supports CRM by means of a cross-company, integrated approach. This approach helps to maintain a complete picture of the customer and thus avoids classical weaknesses in customer relationship management. Typical processes e.g. to prepare offers for complex products, handle complaints but also deal with bills receivable are managed by proALPHA across company borders. This results in shorter lead times, facilitates more efficient processes and avoids redundant data management. In addition to that, proALPHA's CRM functionalities feature a uniform user interface, a uniform tool to make analyses, i.e. the proALPHA Analyzer and even more cross-functional modules, for example the workflow component and the document management system. The latter allows for revision-proof archiving of all processes related to customer relationship management, e.g. e-mails, sketches and drawings and make them accessible to all employees.

The proALPHA CRM components as deeply integrated part of the ERP solution offer a wide base to make the right decisions in customer relationship management. Thus typical shortcomings like a confusing customer history, unsatisfactory team work in sales leads, insufficient mapping of suppliers and partners within the customer history, etc. are a thing of the past.


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