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proALPHA Software Corporation

20 Trafalgar Square

Suite 403

Nashua, NH 03063

Tel. 001 603-881-3635

Fax 001 603-886-4350

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Balanced Scorecard

Success Control and Management of Strategic Company Objectives




More and more medium-sized companies are using the instrument of the Balanced Scorecard to measure success and determine if they are achieving strategic corporate objectives. The synchronous depiction of relevant financial and logistical indicators is one of the main requirements here.

Solution Approach


With the integrated proALPHA module BSC, the relevant information and the main factors influencing business processes can be analyzed and displayed in an easy-to-understand format. Elements can be weighted differently, allowing metrics of very different magnitudes to be displayed together.



Strategic corporate goals become transparent and can be transferred to all operational levels. Countermeasures can thereby be more easily developed via the highlighted cause-effect relationships. Management personnel no longer need to spend so much time on controlling and they are free to concentrate on their principal tasks. Via the integrated early warning mechanism, the system automatically indicates critical developments, which substantially increases transparency and security. As part of a BSC project, further enormous potential could be revealed, e.g. with regard to data quality and data transparency.



The company’s defined strategic objectives are considered from various perspectives, for example the financial perspective, from the perspective of processes, customers or employees. After analysis of the individual requirements, the necessary basic implementation concept, which will ensure a quick and efficient supply of information, is developed. This concept is then entered into the software in the form of appropriate key performance indicators. In addition to training, proALPHA also provides support in the implementation of a Balanced Scorecard and offers assistance in the development and planning of corresponding measures.